Watch Ivy Lab’s Sinister New Single “Cake” From Forthcoming Debut Album Death Don’t Always Taste Good
Unsurprisingly one of the most highly-anticipated albums of the year will be coming straight out of London. The city famous for many things especially groundbreaking artists has produced yet another innovative duo. Future Beats pioneers Ivy Lab are set to release their debut album Death Don’t Always Taste Good, on May, 11 through their own 20/20 LDN label. The album’s lead single “Cake” is here to shake speakers and warp minds. In support of their debut album release, Ivy Lab will headline a 20/20 LDN label Showcase tour of North America.
Perhaps one of the most impactful names in electronic music right now, the North London outfit Ivy Lab was brought together out of a shared enthusiasm for experimentations on the fringes of the UK bass music scene. Since breaking into the scene the twosome has amassed a global following and a tremendously impressive catalogue. After earning a place in Mixmag’s Top 10 DJs of 2015 Ivy Lab has carved out a place for themselves as universally respected tastemakers. and propagating a new generation of hip-hop inspired abstractions housed within the framework of their 20/20 LDN project.
The duo’s latest offering “Cake” is a testament to Ivy Lab’s status as bass music pioneers. The mental new single pulsates with an unyielding swagger that has become Ivy Lab’s calling card. Thick, deep and unapologetic, “Cake” is as unnerving as it is stylish. This huge tune comes with an equally confounding music video that captures the duo’s distinct visual style.
Originally starting life as a trio, the duo of Sabre (Gove Kidao) and Stray (J. Fogel) now find themselves at the apex of the Halftime/Future Beats movement – a motley assortment of actors from across the bass music landscape applying their sonic- heritage to experiments with hip-hop and drum machine electronica.
Ivy Lab invested further in the exploration of this sound with the creation of their 20/20 LDN clubnight. Minted in late 2015, and borrowing the same raison d’être as its elder sibling nightlife brand; 20/20 LDN Recordings was unveiled with the pseudo-mixtape/compilation LP ‘Ivy Lab presents 20/20 Volume.1’ – described as “Uncompromising, insightful and rather awesome” 9/10 by Mixmag and “Impossible to categorise” 9/10 by DJ Mag. Little over a year (and only 5 releases deep) the label was awarded the title of ’Best Breakthrough Label 2016’ in the DJ Mag Best of British Awards 2016.
Now a galvanising presence in the Future Beats movement, Ivy Lab’s’ 20/20 Volume 1. release and the subsequent follow up EPs were benchmark moments in forging the genre into a pillar of the electronic music landscape. Tracks such as ‘Spooky Dub’, ‘Can’t Say No’ and ‘Peninsula’ all garnered incredible currency, supplemented by showpiece remixes for Banks (‘Fuck With Myself’) and Noisia (‘Tentacles’). That same currency as bass music figureheads has been embraced by festivals as varied as Glastonbury, EDC Vegas, SXSW, Sonar (Barcelona + HK), CTM Berlin, Dour, ADE, Woo Hah!, Shambhala, Lightning In A Bottle, Lowlands, Origin NYE, Exit and Outlook.
Ivy Lab head into the horizon not only with an anchored presence at the cutting edge of the bass-music landscape, but also a secured reputation as pioneering label bosses and event promoters in ownership of one of the UK’s most exciting contemporary music brands. There is nothing out of the reach of this North London duo and they will be coming to the States ahead of the debut of Death Don’t Always Taste Good. Check out the dates for the upcoming 20/20 LDN Label Showcase Tour.