Verboten: The Newest Addition to Brooklyn’s Musical Renaissance
“Nothing is Forbidden” with Verboten; the gang of nightlife entrepreneurs who have developed a presence in the rapidly-proliferating underground dance music scene. The recent establishment of their permanent home in a warehouse in the heart of Williamsburg means we can expect an even stronger surge of top-notch DJ residencies and quality musical programming taking place in Brooklyn. Located around the corner from Output and Brooklyn Bowl, and featuring burgeoning talent as well as renowned electronic music legends, you can expect Verboten’s new warehouse location will become an integral part of Brooklyn’s musical renaissance. Whether it be live music, art shows, yoga & fitness classes, or burlesque performances, Verboten is ready to tap into the creative consciousness of NYC.
“We’re excited to build a home for ourselves and our team; a multi-functional event space in Brooklyn designed for musicians & artists to fulfill their creative visions. We look forward to celebrating the unique wealth of talent that NYC has to offer for everyone who comes through our doors.”
–Jen Schiffer & John Perez, Verboten Co-Founders
Everything from the physical layout of the club to Verboten’s overall attitude towards underground music culture has been carefully calculated to create an environment most conducive to musical appreciation and customer satisfaction. Artists all over the world know the Verboten name and are eager to perform on an amazing sound system in front of real, devoted fans. Unlike the flashy clubs in Manhattan where you are bombarded with dress codes and 18$ vodka Red Bulls, Verboten is unpretentious and for the people. As you can see above, Verboten embraces its rugged warehouse aesthetic and doesn’t interfere with your appearance (although rave gear and business attire are discouraged) or your bank account.
Verboten recently launched their indie dance party “Zeitgeist” last weekend with Cut Copy, and the the lineup for the next month exemplifies Verboten’s approach, featuring internationally acclaimed artists such as Jamie xx on 3/28, Carl Craig on 4/12, Josh Wink and Totally Enormous Extinct Dinosaurs on 4/19, and Guy J and Stimming on 4/25. Check out their calendar here.
From the Verboten website: “Verboten is devoted primarily to underground dance music in all its forms, including house, techno, deep house, bass music, live electronica, indie dance, and nu disco. If you are looking for trance, hip-hop, or mainstream EDM, another venue may be more to your liking.”
Verboten’s interior is as striking as it is accommodating; in a press release the facilities were described further:
The 750-person capacity venue is a 10,000 square foot former metal manufacturing warehouse, designed by Verboten’s John Perez and architecture firm Latent to be a true home for performers and music fans alike. The design aesthetic spotlights industrial steel and concrete accents that bring Verboten’s dystopian aesthetic to life. Verboten features a one-of-a-kind Martin Audio sound system custom-designed by ITI Audio, innovative ROBE intelligent lighting showcase, panoramic HD video wall, along with video projections and 3D mapping by multimedia designers Waking Dream.
The main Control Room is a large, open event space, centered around a 1,400 square foot sprung wood dance floor [reclaimed from a Thomas Edison factory used to make phonographs], multiple staging areas for live music or DJ performances, and raised modular seating. The adjoining Cabaret Bar is a more intimate, futuristic take on a Weimar-era cabaret, with plush leather banquettes, multiple skylights, steel chandeliers and a small stage with a DJ booth that allows it to be used independently as an intimate event space or in conjunction with the Control Room.
Verboten’s motto, “Nothing is Forbidden,” is seen in its whimsical food & beverage program. A specialty cocktail menu created by Counting Room alums highlights absinthe, locally made syrups and artisanal sodas, with names taken from dystopian sci-fi novels. These will be paired with a small plates menu in summer 2014, focusing on “forbidden foods” like bacon and foie gras.
Don’t waste any more time! Verboten’s next event is another edition of Zeitgeist with Zimmer and Chordasian tonight (3/27). Verboten’s new home at the epicenter of live music welcomes a new era for Brooklyn nightlife.
Check out the Verboten website.